Resume

ERIK MARTIN

Rochester Hills, MI

Skills

Marketing
Skilled in developing marketing plans and analyzing KPIs to refocus marketing. Skilled in market analysis and research as well as metrics such as lifetime customer value.

Management
Thorough experience in working with different personalities to encourage them to succeed in their work as well as evolve as an employee.

Design
Highly skilled in all Adobe CC design applications, such as Photoshop, InDesign, and Illustrator. Experienced in art direction of creative teams.

Video
Skilled in Adobe Premiere Pro and After Effects. Well versed on uploading and optimizing videos for Youtube use, as well as building a strong Youtube channel.

Social Media
Experienced in commanding Social Media platforms for business, especially Instagram, Facebook, Twitter and LinkedIn. Knowledgeable of various methods of tracking social media performance.

Web Design
Intermediate knowledge of HTML and CSS. Knowledge of WordPress and Joomla. Also skilled in email marketing using MailChimp.

Photography
Skilled in product photography and
photo manipulation. Also experienced in art directing and organizing lifestyle photo shoots. Experienced in videography as well.

Experience

COLLEGE PARK INDUSTRIES – WARREN, MI

Marketing Supervisor, February 2018-Present

Transitioned into a full management role for the entire marketing team in 2018. Responsible for a team of seven employees ranging from web to creative to trade show specialists. Oversaw launch of new prosthetic elbow to rousing success. Worked with various departments to ensure proper use and positioning of the College Park brand. Analyzed sales and customer behavior and adjusted marketing plans based on that data. Executed media buy for 2019 including print and digital advertising.

COLLEGE PARK INDUSTRIES – WARREN, MI

Graphic Designer, Senior Graphic Designer, Creative Supervisor, April 2013-2018

Responsible for the creation of all marketing materials from instruction manuals to end user marketing. Undertook new marketing ventures such as product videos and email marketing. Designed graphics for various trade shows and other applications. Completed many technical illustrations of the various prosthetic products. Promoted in 2017 to Creative Supervisor, responsible for all the accuracy and work of the entire creative team. Integral in the hiring of new designers. Art directed photo shoots and video shoots, including arranging travel and payment. Worked with many vendors to achieve the best quality at the right price. Produced, filmed and edited various product videos.

APPLE STORE – SOMERSET – TROY, MI

Concierge, Specialist, Visuals 2007-2013

Worked with customers on a daily basis to both find the products that they need as well as troubleshoot their Apple devices. Also leader of the visuals merchandising team, ensuring the corporate standards with the look of the store and demo software. Worked with inventory control and customer phone calls. Undertook the lead of various internal training sessions.

GRIGG GRAPHIC SERVICES – SOUTHFIELD, MI

Graphic Designer 2007-2008

Responsible for various graphic design projects for a multitude of non-profit organizations. Worked directly with non-profits to operate within their budget for the best possible outcomes. Worked with the team to tackle the right projects at the right times.

Education

Art Institute of Pittsburgh
Bachelor of Science, Graphic Design
Graduated 2003, with honors

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